Dynamic identity proposed for EXAM (Experimental Art Museum), a fictional art museum. I had to create an identity that could be seen through the movement and its dynamics.
I created a logo, moving and non-moving posters, postcards, goodies, etc...
The graphic identity uses the datamoshing technique to represent the experimental aspect of the museum. Typography and image blend together to form a unique image that combines their two properties. Through the movement, one can easily read the content of the poster.
Dynamic identity:
Jamy HerrmannnTeacher:
Angelo BenedettoECAL 2020